Management Team

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Bryan DeBoer

President & CEO

Bryan B. DeBoer has been our Chief Executive Officer and President since 2012 and first became a director in 2008. Prior to becoming CEO, Mr. DeBoer was Senior Vice-President of Mergers & Acquisitions/Operations and then COO driving the growth of Lithia and transforming the company culture to an entrepreneurial and high performance model. Upon joining Lithia in 1989, Mr. DeBoer grew through the store positions of Finance Manager, Used Vehicle Manager, General Sales Manager, General Manager and multi-store General Manager. Mr. DeBoer has a B.S. degree from Southern Oregon University in Business Administration. He also graduated from the National Automobile Dealers Association Dealer Academy. Mr. DeBoer’s store experience, passion for mergers and acquisitions and strong manufacturer relationships drive our growth. His enthusiasm for the car business combined with a competitive spirit set the tone for our culture.

  • Bryan DeBoer

    Bryan DeBoer

    President & CEO

    Bryan B. DeBoer has been our Chief Executive Officer and President since 2012 and first became a director in 2008. Prior to becoming CEO, Mr. DeBoer was Senior Vice-President of Mergers & Acquisitions/Operations and then COO driving the growth of Lithia and transforming the company culture to an entrepreneurial and high performance model. Upon joining Lithia in 1989, Mr. DeBoer grew through the store positions of Finance Manager, Used Vehicle Manager, General Sales Manager, General Manager and multi-store General Manager. Mr. DeBoer has a B.S. degree from Southern Oregon University in Business Administration. He also graduated from the National Automobile Dealers Association Dealer Academy. Mr. DeBoer’s store experience, passion for mergers and acquisitions and strong manufacturer relationships drive our growth. His enthusiasm for the car business combined with a competitive spirit set the tone for our culture.

  • Chris Holzshu

    Chris Holzshu

    Executive Vice President and Chief Human Resources Officer

    Christopher S. Holzshu recently transitioned to a new role as Executive Vice President and Chief Human Resources Officer. He had been our Chief Financial Officer since 2010 and Secretary since 2012. As CFO, Mr. Holzshu combined his accounting and financial acumen with his drive to help our stores’ operations including the development of our performance management system. His leadership was invaluable during our right-sizing in the midst of the recession. In his new role, he is helping our stores develop stronger teams and stronger performance. Mr. Holzshu joined Lithia in 2003 as Director of Accounting after working on our external audit team at KPMG LLP where he specialized in automotive manufacturing and retail sectors. Throughout his career with Lithia he has gained a deep understanding of the operations of our stores and a special talent for relating to individuals at all levels of the organization. Mr. Holzshu earned a B.S. in Accounting from the University of Alaska and is a licensed CPA.








  • Scott Hillier

    Scott Hillier

    Senior Vice President of Operations

    Scott A. Hillier Senior Vice President of Operations since 2008, oversees Lithia store leadership. Mr. Hillier joined Lithia in 1986 working in our stores in roles including Finance Manager, General Sales Manager, General Manager and multi-store General Manager. He was an initial leader of our store acquisition efforts. Mr. Hillier quickly developed a reputation for identifying talent and building teams which led to his promotion to Vice President of Human Resources in 2003. In his current role, Scott helps foster our value of taking personal ownership for performance while mentoring store leadership including the Lithia Partners Group. Mr. Hillier graduated from Southern Oregon University with a B.S. in Inter-Disciplinary Studies.








  • George Liang

    George Liang

    Senior Vice President DCH Operations

    George serves as Senior Vice President DCH Operations and oversees DCH store leadership. He originally joined DCH in 1988. Prior to his current role with Lithia Motors, George served as DCH Regional Manager and President of DCH Auto Group. He is a graduate of University of California at Berkeley (B.A.) and the University of British Columbia (M.B.A.), majoring in finance.








  • John North

    John North

    Senior Vice President and Chief Financial Officer

    John F. North III recently transitioned to Senior Vice President and Chief Financial Officer. He had been Vice President of Finance since 2010 and Chief Accounting Officer since 2015. Mr. North joined Lithia in 2002 and throughout his tenure he has rigorously applied continuous improvement to accounting, tax, and external reporting. In his new role, Mr. North assumes broader responsibilities for corporate finance and investor relations while overseeing Lithia’s risk management functions. Before joining Lithia, he worked for real estate and technology companies in the San Francisco area. Mr. North graduated from Santa Clara University with a degree in Finance. He is a licensed CPA in Oregon and a CFA charterholder.








  • Tom Dobry

    Tom Dobry

    Chief Marketing Officer

    Tom serves as our CMO, Vice President of Marketing. Tom first joined Lithia in 2007 and then again in 2013. Before joining Lithia, Tom held a variety of positions at BBDO supervising regional marketing and working with Chrysler dealers. He also developed a field marketing team for Goodby, Silverstein & Partners (GS&P) to serve the Saturn retail network. He took a brief hiatus from Lithia 2010-2013 to open an office for GS&P in Detroit leading the Chevrolet brand. Tom has a B.A. from Michigan State University and a M.B.A. from the University of Oregon.








  • Mark DeBoer

    Mark DeBoer

    Vice President, Real Estate

    Mark serves as our Vice President of Real Estate and is responsible for real estate management, including procurement, leasing, and construction projects. Mark joined Lithia in 2005. Prior to joining Lithia, Mark founded and managed a real estate development/general contracting company specializing in land procurement and entitlement processes. Mark received his Bachelor of Science magna cum laude from Southern Oregon University








  • Mark Smith

    Mark Smith

    Vice President, Information Technology, CIO

    Mark serves as our Vice President of Information Technology and Chief Information Officer. Mark joined Lithia in 2010. Prior to joining Lithia, Mark served as Chief Technology Officer of Harry and David. Earlier in his career he was with Boeing and Microsoft. Mark has more than 20 years of information technology experience. Mark graduated with a Bachelor of Science from Oregon Institute of Technology.